Look twice
First impressions are powerful, but speed can turn visual persuasion into false evidence. Evaluation begins by slowing down the moment of certainty.
International design jury
Judging design means judging our own attention.
Jury work is not a ceremonial appendix to design. It is where standards, values and futures are negotiated.
A critical practice
Ardjomandi is known internationally for sustained jury service across product, lighting, architecture, innovation and communication awards.
“Expertise does not make the mind invulnerable.”
Read the frame
A designed object is never isolated. Culture, use, access, production and representation all shape what an evaluator believes the object to be.
Name the bias
Fair judgment does not pretend subjectivity has vanished. It makes criteria visible, tests assumptions and remains open to revision.
Selected jury appointments
Across disciplines and borders.
A selection of international award programs and design organizations whose juries have included Aidin Ardjomandi.
“Visual persuasion is often mistaken for evidence.”
The wider argument
Judgment has a history.
Who is invited to judge, which images circulate and what criteria become normal all influence the design history that gets written.